All Posts in "Month: December 2019"

Summer wedding ideas that are Great for 2020

With sunshine, good company and love, what’s better than a summer wedding? Here’s a little inspiration for a memorable day.

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Outdoor catering

Summer is perfect for al fresco dining, and the smell of delicious food is sure to tempt the crowd. Hire a local ice-cream provider to give your guests a fun way to cool down, a food van for casual dining, or a pop-up popcorn stand for a retro feel.

Make it atmospheric

Delicate white lights can be hung on trellises, between trees and draped over flowers and bushes to add a gentle sparkle. Go rustic with mason jars hung from trees, or even take lighting to the maximum effect by staging a magical nighttime wedding and making the evening one to truly cherish. A bicycle or wooden archway decorated with flowers and tea light lanterns can provide a vintage backdrop for Instagram-perfect photos.

Inspired fashions

Step away from typical gowns and go vintage chic. According to the Telegraph, 5 per cent of brides are opting for secondhand or vintage dresses for their big day. Go for brighter colours for bridesmaids to make a bold statement.

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Memorable venues

A backyard provides the perfect canvas from which to fully shape your wedding and the level of formality. Want something a little more extravagant? Consider saying your vows on a dock or overlooking glistening water on a pier, or make it a beautiful outdoor experience with a Hotel Wedding Venue in Gloucester with stunning grounds which you can view on sites including hatton-court.co.uk.
Liven up the activities

Create your own comfortable and cosy retreat for guests with an outdoor dance floor and lawn games, such as giant Jenga or a spot of mini golf. Picnic benches and hay bales for seating can provide a rustic touch for a bite to eat or a break from the festivities.

Practical gifting

A shoe swap basket, where uncomfortable heels can be ditched in favour of flip flops, or a basket of sunglasses are token gestures that are both novel and useful.

Go out with a bang

Fireworks, sky lanterns and sparklers are a way for your guests to help give you the perfect, glittering send-off. Swap the limousine for a vintage car or even a 4×4 for a more unique exit.

admin by — December 19, 2019 in Lifestyle
Make Your Website Stand Out with these Features

If you’re looking to develop a new business website, then you’ll be carefully considering the layout, structure, design, navigation and features. This planning phase is critical and often takes some time to get right. It is also well worth carrying out research into other sites, particularly when you have competitors with an excellent online presence. Take the time to establish what exactly is making their digital assets so strong. One of the biggest things to consider is your image and if you get this wrong it can be a catastrophe. If you use a Branding Agency through sites like Branding Agency Really Helpful Marketing

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Excellent Features for ‘Stickability’

All websites want to be ‘sticky’ for customers, meaning that they will stay on the site rather than immediately moving away elsewhere. Ideally, they will stay around long enough to carry out the intended action. This may be to sign up, register or even purchase. http://mashable.com/2012/02/09/website-must-haves/

The Essentials

Make sure you have clear and legible business information and a visible security accreditation that shows your website is safe. Excellent navigation is a must, as is a mobile-friendly and responsive website that can adjust to different digital devices. Customer self-service is an excellent feature, especially where the online account area is feature-rich and simple to use, and integration with social media and payment platforms are also welcomed.

If you’re looking for web designers some companies provide you with an expert team of developers who can give you specific advice about the features most valued by customers in your target market.

Hosting is also very important, as customers are rapidly turned off by a slow and unresponsive website, so invest in a good solution and consider disaster recovery too in case your digital assets are threatened in any way.

Thinking About Content

Consider content carefully as well, as most websites are ultimately content-driven, and the quality of content can be considered as a feature in itself. What will encourage your customers to come back for more? Do they want to read the latest news, opinion pieces from thought leaders, provocative copy or product updates? Do your research and invest in content production and updating, which you can share across your integrated social media channels for greater reach. Some sites go a step further and ask their customers, members or panellists to contribute content themselves. This can create a community feel and really encourage users to keep coming back for more. Remember that the key is to create genuine and sustained value via your website for the target audience.

Which Features Don’t You Need?

As any web developer will tell you, gimmicks such as music and Flash animations are unnecessary. A designer will tell you that stock images are also a no-no wherever possible. Today’s websites are largely clean and simple to use, with a lot of thought put into the navigation, structure and ease of a seamless customer journey. Keep the aesthetic pure, and use a template system wherever possible such as WordPress, as these are familiar to customers and easy to use. A good rule of thumb when considering features is to ask yourself whether or not they are essential, useful or nice to have, and then consider their usage accordingly.

What features do you value most in your favourite business websites?

admin by — December 2, 2019 in Technology
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